CreatripTeam

Parnas Hotel has raised annual fees for its paid membership program 'The Parnas' for the first time in three years, citing overall inflation and increased value after opening The Westin Seoul Parnas. Fees rose 20–50% across three tiers: Smart (₩500,000 → ₩650,000), Gold (₩1,000,000 → ₩1,200,000), and Platinum (₩2,000,000 → ₩3,000,000). Benefits were restructured based on member usage: higher peak-season room discounts in Jeju (up to 15%), new perks with the flower brand 'Efloor' and the hotel's own 'Parnas Hotel Collection', and enhanced F&B and stay vouchers for Platinum members (free nights, restaurant and buffet vouchers, wine corkage-free, boutique wine shop and cake vouchers, and more). A new 'food & beverage selectable' Smart option lets members choose more dining vouchers instead of a heavier stay focus. Parnas says the change reflects accumulated inflation since 2022 and added value from the new Westin Seoul Parnas.