CreatripTeam

Most, a K-beauty accelerator, expects about 55 billion KRW (≈$41M) in revenue this year, a 60% increase from last year, with operating profit up more than 50%. The company helps Korean cosmetics brands enter overseas retail channels and credits expansion into North American networks—including Costco USA and other retailers like Target—for driving rapid growth. Over 30 indie Korean brands have entered US distribution through Most; notable names such as COSRX and Chosun Beauty (조선미녀) are selling aggressively in Costco and Target. Most will open and operate a US subsidiary called Muscat Beauty from January to run a local showroom and expand services to include marketing strategy and execution in partnership with brands. CEO Jung Dayeon said the firm will use its global retail know-how to strengthen brand competitiveness and accelerate growth.