CreatripTeam

Korean niche perfume brand Enrobage made a strong debut at Notes Shanghai 2025, selling out all prepared stock during the four-day fair and attracting positive reviews from both B2B buyers and B2C visitors. The brand’s ‘Green Breeze’ fragrance, an aquatic (fresh, sea-like) scent, particularly appealed to younger Shanghai consumers. Enrobage also secured over 100 distribution meetings, demonstrating the product quality and storytelling of Korean niche perfumery. Support from COFA Korea included a Media Salon on Xiaohongshu and Tmall marketing strategies, helping present participating labels as a collective ‘K-Perfumery’ presence. Enrobage plans to pursue entry into major Chinese offline stores and online platforms following this successful market test.