CreatripTeam

MOST Inc., a global K-beauty accelerator, expects record 2025 results with about KRW 55 billion (≈ USD 40 million) in revenue and KRW 12 billion in operating profit, up roughly 60% and 50% year-on-year. The surge is largely driven by strong demand in the U.S. — including expanded distribution through Costco — and growing contributions from Canada, Taiwan, Europe and Korea. MOST plans to reposition as a “Global Expansion Partner” for K-beauty brands by 2026, offering combined consulting and distribution services: market-entry strategies, price optimization, brand communication advisory, marketing planning and new channel expansion. In January, MOST will launch its U.S. affiliate Muskat Beauty Inc. to coordinate local marketing and distribution. Founder and CEO Jung Da-yeon (former Macquarie Bank and early Apple/Amazon Korea team member) said MOST will leverage its global retail know-how to help Korean beauty brands gain precise positioning and accelerate growth in each market.