Now In Korea
Genesis: A Steady Partner of Korean Men's Golf
Creatrip Team
2 months ago
Genesis continues its backing of Korean men’s golf with the 2025 Genesis Championship (23–26), a season-ending event co-sanctioned by the KPGA and the DP World Tour. With $4 million in prize money and 1,300 Genesis Points for the winner, the tournament helps determine the season’s top player and serves as a gateway to global tours. High-profile participants include Adam Scott, Matsuyama Hideki, Thomas Detry, and Pablo Larrazabal. Genesis introduced the Genesis Point system in 2016 to create a career ladder that rewards consistent performance with cash, cars, and tour access (e.g., PGA Q-School final entry, KPGA five-year card, DP World Tour one-year card). The brand also emphasizes respect for players and caddies through unique benefits like the Double Hole-in-One prize (cars for both player and caddie), caddie bib naming ("Caddie Bib Naming Service"), caddie lounges, and a Players & Caddies Café. Beyond Korea, Genesis sponsors a global network of six events — including the Genesis Invitational (USA), Genesis Scottish Open (UK), TGL (screen golf league, USA), Abu Dhabi HSBC Championship (UAE), and the Presidents Cup — strengthening its role from sponsor to long-term partner in golf development. The company has also become an Official Mobility Sponsor of the PGA Tour, underscoring a sustained commitment to growing the sport and supporting Korean players’ paths to international competition.
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