CreatripTeam

Luxury beauty brand Sulwhasoo invited four New York-based chefs to experience Korean aesthetics at “Sulwhasoo House” in Bukchon on the 20th. Organized with nonprofit Nanro Academy (난로학원) and supported by Park Jung-eun of Atomix, the program welcomed chefs Fidel Caballero (Corima), Yuu Shimano (Restaurant Yuu), Jihan Lee (Nami Nori), and Suzanne Cupps (Lola’s). Guests wore Sulwhasoo’s ji-ham-bo hanbok (지함보 한복) inspired by traditional monochrome painting, strolled Bukchon’s hanok (한옥) streets, and learned about ginseng (인삼), a key ingredient in Sulwhasoo products. The brand says collaborations like this promote Korea’s traditional aesthetics and cultural depth globally.