CreatripTeam

Musinsa, a leading South Korean fashion platform, has introduced a refreshed brand identity (BI) for Musinsa Store, replacing the previous 'MUSINSA' logo with a thicker, bolder design. The redesign separates the corporate Musinsa identity from its service-level Musinsa Store image to reflect the company's growth and broader business scope. Musinsa operates multiple platforms including 29CM, Soldout, and Empty, and is expanding offline through its own label Musinsa Standard. The new BI will be applied across online, in-store signage, and new retail locations to boost visibility. To celebrate, Musinsa will run a branding campaign titled "Bolder, Renewed Musinsa" until the 31st. Company officials noted that Musinsa grew from annual sales in the 100 billion KRW range in 2018 to over 1 trillion KRW, and said the BI update signals intent to continue offline growth and pursue global expansion, reinforcing its position as a representative Korean fashion company.