CreatripTeam

HYDROGEN, the Italian premium performance wear brand carried by Kris F&C, will run a pop-up store at Lotte Department Store Jamsil from Oct 24–30. The basement-level shop will showcase the brand’s seasonal items and host on-site promotions. Customers who spend over 300,000 won will be among the first 100 to receive an entry ticket to a fan signing with brand ambassador Choo Sung-hoon (a well-known Korean-Japanese MMA fighter and TV personality). A lucky draw will also offer chances to win items worn by Choo. The fan signing takes place at the HYDROGEN store on Oct 31 at 3 PM for ticket holders. Brand representatives said Choo’s strong charisma fits the brand image and invited customers to experience HYDROGEN at the pop-up.