CreatripTeam

Korean womenswear brand OBZEE (한섬 오브제) launched its 25FW campaign “My Outer Series,” a collaboration with stylist Jung Yoon-gi. The campaign reinterprets romantic bourgeois codes into elegant daywear and spotlights signature outerwear styled as luxurious looks—mixing fur and outer pieces, structural silhouettes, and textured wool and leather in deep browns, mustards, grays, and navy. A standout feature is an AI-driven “Virtual Runway” that blurs real and virtual visuals, introducing a new AI persona to expand the brand’s aesthetic and offer a novel viewing experience. The campaign goes live online at The Hanssem (더한섬닷컴) on the 22nd.