CreatripTeam

The golf apparel market in South Korea is shifting from field-only sportswear to versatile 'all-day styling' pieces that work on the course, in daily life, and during travel. Consumers seeking 'god-seongbi' (a Korean slang portmanteau meaning 'god-tier cost-performance') drive demand for wearable designs combining function and fashion. Brands like Hillcreek (BYN BlackYak Group) emphasized a modern British aesthetic in its 2025 FW collection, highlighting lightweight outerwear, cashmere-blend sweaters, and OCTA-lined mid-length vests for women that boost warmth and comfort. Athleisure specialist Xexymix launched 25FW golf items focusing on performance, UPF 50+ sun protection, and everyday comfort. Malbon Golf, positioned at a higher price point, opened a Jeju flagship showcasing exclusive travel-inspired items (tied to local motifs like tangerines and basalt) and tie-dye pieces suited for 'field-to-travel' looks. Industry observers say the category is evolving into lifestyle activewear, with brands prioritizing versatile designs to maximize consumer utility and satisfaction.