CreatripTeam

Lotte Chilsung Beverage announced it will refresh the label of Australian wine brand Yellow Tail after eight years. Yellow Tail, a major Australian export sold in about 70 countries and accounting for roughly 15% of Australia’s annual wine exports, has been popular in Korea since its 2005 launch, selling over 10 million bottles locally. The redesign emphasizes the brand logo, improves grape-varietal visibility, adds a bolder outline to Yellow Tail’s iconic wallaby (a small Australian marsupial), and includes key award mentions at the bottom of the label to improve shelf recognition. The updated bottles will appear starting with promotional discounts in November.