Zalpa Generation's Fashion Photoshoot with Smartphones Boosts SPAO's Online Sales
Creatrip Team
a year ago
South Korean SPA brand SPAO, operated by Eland World, has seen its online sales grow by 36% due to innovative marketing strategies. Targeting different demographics through platforms like Musinsa and Zigzag, SPAO has become a rising star in e-commerce. A notable initiative involved a member of the Zalpa Generation (a term for the youth familiar with technology and social media in Korea) using smartphones to shoot fashion photos, resonating with the MZ Generation (Millennials and Generation Z). This approach, along with strategic partnerships and practical products, like men's modal boxers which sold 10,000 units in two hours, has driven its success.
