CreatripTeam

Cosmax signed an MOU with Belgian materials firm SYENSQO to develop and commercialize haircare products specifically for curly hair. SYENSQO, founded in 1863, supplies materials across industries and is a global leader in plant-derived conditioning ingredients for hair. The collaboration will expand raw-material and research cooperation, leveraging SYENSQO’s diverse studies on multiethnic hair in Europe and the U.S. Cosmax plans to apply its Corelink-S technology to reduce breakage in fragile curly hair and will run global panel testing for performance and feel. Initial product launches will include shampoos and hair essences for international markets, with joint research aimed at developing Cosmax-exclusive ingredients long term. The companies will segment hair and scalp into about 12 types to create targeted formulations, addressing issues like tangling, damage, and scalp health. The global curly-hair market was estimated at roughly $12 billion last year and is growing 5–10% annually; curly hair is particularly prevalent in the U.S. and Latin America. Cosmax says haircare represents about 20% of the cosmetics market and emphasizes delivering regionally tailored innovations.