CreatripTeam

LG Household & Health Care has introduced the LG Pra.L Superform Galvanic Booster in the United States, its first product launch after acquiring the LG Pra.L brand. The device weighs just 47g and uses 'galvanic' (a skin treatment technology using low electrical currents) technology to enhance skincare ingredient absorption by up to 182%. LG began selling the booster this month on Amazon and TikTok Shop, targeting MZ generation consumers, busy professionals, and moms who prefer small beauty devices for on-the-go skincare. The product reached No.1 in Amazon’s “Hot New Releases” for wrinkles & anti-aging devices in its third week. U.S. Olympic gymnastics gold medalist Sunisa (Sunni) Lee is promoting the booster, saying she carries it in her handbag and uses it for one minute on each facial area to boost routine effectiveness. LG says the product delivers premium experiences at a reasonable price and aims to lead beauty trends in the U.S. with its differentiated technology.