CreatripTeam

A sudden nationwide temperature drop of 5–10°C has driven strong demand for lightweight puffer jackets (경량 패딩). Between Oct. 13–19, transactions rose 246% year-on-year, with hooded lightweight puffers up 1,775%. Week-over-week sales also climbed 37%. Real-time fashion charts show lightweight puffers dominating top ranks on platforms like 29CM, with outdoor and street brands selling out new releases within minutes. Brands such as The North Face and Musinsa Standard moved up launch dates, expanded color ranges and sizes (including women’s and kids’ lines), and increased inventory; some items still sold out quickly. Consumers favor these jackets for their low weight, thin profile and versatility—worn from autumn through winter as outerwear or layered—shifting them from hiking gear to everyday fashion. Meteorological data confirm the chilly change, with single-digit morning lows expected across much of the country.