CreatripTeam

Kim Kardashian sparked headlines again with a full-face mask at the Academy Museum Gala in Los Angeles. The Margiela couture piece by designer Glenn Martens left her “unable to see” and was a near-improvised choice; she even called in her favorite New York makeup artist Mario. Kardashian said she planned to remove the mask once inside and noted the look felt similar to her own underwear brand SKIMS, describing it as “very SKIMS-like.” Observers interpret the mask as a deliberate tactic: creating buzz by hiding rather than revealing — a reverse of her usual “queen of exposure” image. She also referenced SKIMS’s limited-edition “fake fur mini string underwear (merkin),” a playful item that sold out within minutes. The Gala—which raised funds for the museum’s programs and featured honorees like Penélope Cruz and Bruce Springsteen—was hosted by a committee of high-profile actors and sponsored by Rolex.