CreatripTeam

Paldo is celebrating cumulative sales of over 2 billion units of its flagship instant cold mixed noodle, Paldo Bibim-myeon (bibim noodle), by releasing a limited-edition package with a QR code for an event. Buyers scan the QR code and enter the number on an included "gold coupon" to join a draw. Prizes include a top award of 20 don of gold (1 winner), 1 don of gold (20 winners), department store gift certificates (200), and product vouchers (8,888). A separate QR-based vote on local specialty ingredients (e.g., tomato, chestnut) also offers chances to win 1 don of gold (20 winners). Launched in 1984, Paldo Bibim-myeon became popular by introducing a cold, sauce-mixed ramen to a market then dominated by hot soups; it took over two years of R&D to develop its liquid seasoning. The brand says 2 billion units sold equates to roughly 38 packs per person nationwide and total sales near 1 trillion won.