Record Number of Koreans Visiting Japan: The Appeal of 'Slow Culture'
Creatrip Team
a year ago
In January 2025, the number of South Korean tourists visiting Japan reached a surprising record despite expectations of decline due to China’s visa-free policy. South Korean tourists are increasingly drawn to smaller cities rather than bustling metropolises like Tokyo or Osaka, attracted by Japan's 'slow culture'. The Japan National Tourism Organization (JNTO) plans to capitalize on this trend by developing tailored campaigns and promotions. With the upcoming 60th anniversary of Korea-Japan diplomatic relations, various collaborative events are planned, including a significant focus on popular Japanese culture such as anime and music.
