CreatripTeam

Starbucks Korea is partnering with fashion platforms W Concept and Musinsa to expand customer touchpoints by offering lifestyle and fashion items. On W Concept, Starbucks opened a dedicated shop featuring mugs, tumblers, tote bags and the new STACKA (tableware) series, accompanied by promotional events and coupons through Feb 21. On Musinsa, Starbucks introduced a premium sporty line called the “Sporty Collection,” selling water bottles, crossbody bags and sports towels. The collaborations aim to enrich everyday life through coffee-based, lifestyle experiences and will continue with differentiated projects, according to Starbucks’ commerce marketing lead.