CreatripTeam

South Korea’s fashion industry is accelerating its fall–winter push, spotlighting brown tones and suede as key trends while combining functional features and big discounts to spur wardrobe refreshes. Major retailers like Samsung C&T emphasize brown-heavy collections across brands; LF reports sharp increases in searches for suede accessories and is expanding suede bag and shoe lines. Shoppers can expect heated (발열) basics and bedding from lifestyle brand JAJU, membership-week point bonuses, and outdoor brands like K2 and BlackYak promoting warm yet lightweight down and technical fabrics. Uniqlo’s designer collaboration targets value-conscious buyers, while online platforms (W Concept, SSG.com, Musinsa) run pre-sales and deep discount campaigns—some up to 80%—and time-limited deals to capture early-season demand. Niche launches include BYC’s dog winter wear (개리야스) and Mountia’s active-senior ‘park golf’ collection, reflecting diverse strategies to meet colder forecasts and varied consumer needs.