CreatripTeam

A recent analysis by travel platform Agoda found that about 1 in 10 South Korean travelers use the “breakfast included” filter when choosing accommodation. The breakfast option is now a key selection factor—ranked just after hotel star rating in Agoda’s most-used search filters—reflecting a preference for a hearty morning meal during trips. Travelers value included breakfasts for convenience, cost savings, and the chance to try local dishes; in Asia, breakfast buffets often showcase both traditional (hanjeongsik) and international favorites. Agoda’s Northeast Asia head, Lee Jun-hwan, noted Koreans often start their itineraries early on trips, making breakfast-included stays especially appealing, and highlighted the platform’s filter tools for matching accommodations to individual travel styles.