CreatripTeam

Global brands are turning fandom into a core asset, transforming customers into active communities that drive long-term growth. Examples from Korea show this trend: Brompton London (a fashion line tied to the British bicycle brand) uses a “community-friendly” approach—events like Brompton World Championship, “Bromping” camping rides, and collaborations (e.g., with MINI)—to convert users into brand advocates and boost offline sales and social buzz across Asia. Streetwear icon Supreme built a cultural community through skateboarding roots, limited “drop” releases, and high-profile collaborations, creating a resale ecosystem and immense brand value. Harley-Davidson’s global H.O.G. community turned riders into devoted supporters who helped revive the company; the brand now expands into fashion in Korea with licensed collections and pop-ups that attract both loyal bikers and younger customers. Across these cases, fandoms create shared identity, resilient demand amid uncertainty, and powerful organic marketing, making fandom the central force shaping modern brand strategy.