Strawberry Craze in South Korea: Consumers Turn to Alternatives Amid Rising Prices
Creatrip Team
a year ago
As strawberry prices soar in South Korea, consumers are seeking budget-friendly alternatives. High-end hotel strawberry cakes cost over $85, with increasing demand for more affordable options like the famous bakery Sung Sim Dang's strawberry cake, priced at about $40. Family restaurants like Ashley Queens offer strawberry buffets at much lower prices compared to luxury hotels, leading to high popularity. This trend extends to convenience stores and cafes, which have seen increased sales of strawberry products. The demand has sparked a competitive scramble among retailers to secure quality strawberries at affordable prices through direct sourcing agreements with local farms.
