CreatripTeam

IndieF, part of Global Sea Group, has launched 'wenew,' a curated fashion shop aimed at 10–20-year-olds, opening its first two stores at Hyundai Department Store (Jungdong and Chungcheong branches). Conceptualized as 'Curated Moments, Archived in Style,' wenew scouts rising brands popular on SNS (social networks) and brings them offline. The shop features a special 'Curated Square' to spotlight emerging labels and help their growth. Around 20 trendy brands—including WOOALONG, TANSANMAGNESIUM, FANCY CLUB, ESCAPEFROM, 9999 ARCHIVE, SUNNECT, and ERTR—are stocked. IndieF plans further openings after market testing and is running opening promotions and discounts. The company says wenew will continue to discover brands quickly in tune with fast-changing consumer trends and grow as a fashion platform offering new experiences.