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The Nature Holdings' Mark Gonzales and Brompton London Double Sales, Becoming New Cash Cows
Creatrip Team
2 months ago
Lifestyle firm The Nature Holdings saw two brands launched in 2023—Mark Gonzales (Feb) and Brompton London (Jul)—deliver rapid sales growth, with cumulative Q2 numbers up 261% and 212% year-on-year and overall 2x growth by October. Initial launch costs had weighed on results last year, but strong retail performance this year positions both brands as the company’s new “cash cows.”
Mark Gonzales: Autumn items drove growth—fleece sales +30% and shirts +65% year-on-year. Flagship stores in Hongdae and Myeongdong (popular shopping districts for foreign tourists) and a new Lotte Jamsil outlet boosted sales. About 80–90% of total sales at some stores come from foreign customers, mainly from Greater China; easing of visa rules for Chinese visitors is expected to lift tourist spending. Overseas expansion shows promise: two Taiwan stores opened in March posted solid sales (KRW 1.28 billion cumulative by Q2), and the brand partnered with Samsung Taiwan on experiential events and promotions that drew thousands.
Brompton London: Since its July launch the brand has grown fast, helped by a collaboration with MINI that produced a popular limited-edition bike (over half of initial stock sold in ~2 weeks) and apparel. Bike sales, higher-priced items, surged—bicycle sales up 389% year-on-year—lifting overall retail. Pop-up stores at Shinsegae Gangnam and Lotte World Mall attracted strong foot traffic and sales, while related video content topped 2 million views and drew positive attention on Reddit.
Both brands are gaining traction across Asia and beyond (US, Thailand, Malaysia, China, Japan), prompting The Nature Holdings to consider re-exports and aim for stable, portfolio-driven profits going forward.
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