Jolse Influencer Program Surpasses 10 Million Views in One Year
Creatrip Team
5 months ago
Jolse, a K-beauty accelerator run by Barunson (CEO Kang Shin-beom), says its Jolse Influencer program reached 10 million cumulative views from August 2024 to July 2025. The program sends free “Jolse Boxes” of K-beauty products to selected global influencers, who share reviews on SNS and YouTube. About 30 pieces of content are posted monthly, and influencers from 30+ countries — notably Chile, Brazil, Peru, Portugal, the UK, Finland, the UAE, Algeria, Canada, the US, Japan, Thailand, and the Philippines — have participated. The company reports measurable benefits for partner brands, including increased searches and sales, plus review data used to guide product improvements and new development. Barunson says the initiative helps brands gain genuine consumer feedback and strengthen global competitiveness by expanding local influencer collaborations.
