CreatripTeam

Beauty-tech startup LIVEX’s premium haircare brand TAMZ officially launched the ‘TAMZ Hong Jin-kyung Edition Shampoo’ on October 16. The collaboration with model and TV personality Hong Jin-kyung combines TAMZ’s technology and her trusted image under the brand message “beauty begins with a healthy scalp.” This product is Korea’s first functional anti-hair-loss shampoo formulated with UV-blocking ingredients to protect the scalp from sun damage and promote a healthy hair-root environment. The vegan, low-irritant formula (Vegan Green 1st grade) includes camellia stem cell exosome-derived ingredients, a plant protein complex, and a patented hair-growth stimulant, aiming to create fuller, more elastic hair. It also features a subtle, long-lasting scent developed by TAMZ for everyday comfort and confidence. Hong Jin-kyung said the brand’s philosophy matched her values and wanted a clean, trustworthy daily shampoo. TAMZ, run by LIVEX, focuses on scalp-first care combining vegan formulas and scientific efficacy and is expanding rapidly through major retailers like Musinsa, Olive Young, and Sillicon2.