CreatripTeam

Shinsegae International’s lifestyle brand JAJU introduced the ‘Jaju Heat’ series covering 36 items across underwear, clothing, pajamas and bedding that boost warmth using moisture-absorbing heat-generating fibers and light-activated (광조사) heating yarns. New materials emphasize softer, smoother textures; lab tests showed garment surfaces can rise up to +2.81°C when worn and bedding up to +15.1°C when covered. Highlight items include a lightweight carbonized heating rib tee and turtleneck, heat-retaining pajama sets using Dralon yarn with 27.2% improved warmth, microfiber heated bedding that emits far-infrared heat without electricity, and cotton-wool blends for those preferring natural fibers. The range also adds stretch heated innerwear like leggings, bras and men’s tights. JAJU is offering up to 33% off the entire Jaju Heat line during its “Jaju Festa” sale on ShinsegaeV from the 16th to 29th.