CreatripTeam

Lotte Homeshopping is running its largest yearly shopping event, 'Gwangkle Festival', through the 26th and expanding its headline concert to feature eight popular singers favored by women in their 50s and 60s. The 'Gwangkle Concert' will be held Nov. 19 at KINTEX (exhibition center) in Ilsan and will invite 6,000 customers (3,000 winners, two tickets each) by lottery. Customers earn daily entry tickets by visiting the event page or sharing it, with additional entries granted based on purchase amounts. Top 200 entrants receive VIP perks like rehearsal access and premium seats. The sale includes daily 30,000-won shopping credits, time-limited deals, luxury and winter-prep items (cashmere, premium sofas, imported electric blankets), up to 60% off designer goods on app flash sales, and live-commerce cultural offerings. Marketing is tailored to the 50–60 female demographic, with curated gift items and interactive fan events such as photo-card sharing and rank checking.