CreatripTeam

SSG.com launched its first offline festival, “Mijium,” in Seongsu-dong, Seoul, bringing app-listed food, beverages and beauty products into a four-floor, hands-on event. Running through the 19th, each floor focuses on different experiences: gourmet and branded food tastings on floor 1 (Gourmet Street, Delight Zone); fresh produce and desserts including nostalgic character promotions on floor 2 (Emart Mall Fresh Lounge, Sweet Zone); premium and trend-driven beauty trials on floor 3 (Beauty Zone); and live indie busking with wine and tasting on floor 4 (Mijium Stage). About 100 brands participate, offering demonstrations, sampling, stage performances, games and special merchandise like beauty pouches and folding chairs. Visitors can buy same-day tickets (30,000 KRW), join three daily sessions, and access online discounts of up to 20% (and up to 50% on some Emart Mall grocery items). SSG.com says the offline pop-up aims to convert in-person experiences into broader online engagement.