CreatripTeam

SSG.com launched its first offline festival 'Mijium' in Seongsu-dong through Oct 19, bringing together about 100 food and beauty brands across four floors (4,700㎡) arranged into six themed zones: Gourmet Street, Delight Zone, Emart Mall Fresh Lounge, Sweet Zone, Beauty of SSG, and Mijium Stage. The event features chef-led cooking & talk shows, product tastings (including a collaboration quick meal 'Tongyeong-style bibim namul'), brand booths from major Korean food companies (e.g., CJ CheilJedang, Nongshim, Pulmuone), interactive games, and a fresh-food market area highlighting Emart’s expertise. Luxury and domestic beauty brands are available for hands-on trials, while the upper floor offers wine and live indie music. Visitors receive tiered welcome gifts and can access QR-coded promotions linking to discounts and shopping credits; entry is by timed session or purchased ticket. SSG.com said the pop-up aims to strengthen customer connections, boost brand sales, and integrate online–offline promotions.