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Vitalbeauty Opens 'SUPER' Pop-up at Amore SeongsuCreatrip Team
2 months ago
Vitalbeauty opened a experiential pop-up store for its INNER-beauty SUPER line at Amore Seongsu through November 2 under the theme “Get your SUPER ROUTINE.” The space showcases the brand’s concept of “eat-before-you-apply” beauty routines, displaying edible and topical product pairs (e.g., edible retinol vs. topical retinol) and a large refrigerator with full SUPER line samples. Visitors who complete simple indoor missions receive sample kits of three SUPER items (Super Retinol, Super Cica B5, Super Collagen Kerapit). Posting onsite photos on social media earns treats from the outdoor “SUPER Bar,” which serves drinks and bakery items made with SUPER formulas—designed to encourage tasting and sharing. All SUPER products are offered at a 25% discount during the pop-up. (Amore Seongsu: a trendy Seoul shopping neighborhood)
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