CreatripTeam

Shinsegae Department Store introduces K-Fashion brands to the heart of Shibuya, Tokyo, through a pop-up store at Shibuya109 and participation in the Shibuya Runway, a main event of Shibuya Fashion Week. This event aims to showcase emerging Korean brands to both Japanese and international audiences, highlighting the cross-cultural fashion exchange between Korea and Japan. This marks the first special stage focused on K-brands at Shibuya Runway called 'SEOUL LOOK,' and is seen as an opportunity to promote K-Fashion to the global fashion audience.