Significant Increase in Seasonal Sale Shopping in South Korea
Creatrip Team
a year ago
The online shopping platform Zigzag, operated by KakaoStyle, reported a substantial increase in the search for 'season-off' and 'clearance' sales, with the former seeing an 18-fold increase in searches compared to the previous year. This growth is attributed to the ongoing economic downturn and inflation, driving consumers to seek affordable winter clothing. During a two-week 'Winter Season-Off' promotional event, products on special offer accounted for nearly 42% of Zigzag's total sales. Interesting to note, the sales event managed to perform remarkably well, achieving a 34% higher revenue than the same period the previous year, despite following just after Black Friday. The event saw a wide interest across age groups, with seasonal winter clothing such as coats and knitwear particularly sought after. Zigzag continues to offer promotions like 'Jikjak Seollal' for further discounts on popular winter items until early February.
