CreatripTeam

CJ Olive Young, a leading health and beauty retailer in Korea, announced on September 14 that it will regularly publish a "Trend Report" based on internal and external data to analyze K-beauty consumer patterns and industry trends. As K-beauty rapidly grows, the monthly report will showcase detailed analyses including infographics for easy comprehension by consumers and industry stakeholders. The first report highlights fall consumer patterns with sunscreen, traditionally seen as a summer item, gaining traction in September due to prolonged warm weather. Additionally, lightweight skincare products, cooling body care, and sweat management items are increasingly popular. Olive Young's data reveals that seasonal changes are influencing consumer behavior, such as autumn lip colors being sought later in the year. The reports can be viewed on Olive Young's website at their "Insight Studio."