CreatripTeam

Mendoza, Argentina, renowned as the home of Malbec wine, recently hosted the Vinexpo Explorer Mendoza 2025, marking the first time this international wine industry event was held in South America. The event emphasized direct engagements between producers and buyers, highlighting Mendoza's confidence as the 'Wine Capital of the Southern Hemisphere.' Known for its unique high-altitude vineyards and diverse wine offerings, including its signature Malbec, Mendoza is shifting focus towards fresher wine styles to meet changing global demands. Despite challenges in entering the Korean market, such as currency volatility and current trends favoring white and sparkling wines, Mendoza's wines remain attractive due to their distinctive depth and appealing flavors. The event showcased not just business opportunities but also the cultural expansion of wine appreciation globally.