CreatripTeam

K-pop artists have emerged as top influencers during recent global fashion weeks, as reported by influencer media value analysis firm Lefty. At Milan Fashion Week, the top six influencers were all K-pop artists, with ENHYPEN leading at an estimated media value of $18.29 million. Similarly, at London and New York fashion weeks, K-pop stars like Stray Kids' Seungmin and aespa's Winter also ranked high. This highlights the growing significance of digital storytelling and influencer presence in the fashion industry, where K-pop idols now play a key role as brand ambassadors and representatives.