Now In Korea

Hyundai's Jung Euisun Inspired by Admiral Yi Sun-sin's Leadership

Creatrip Team

5 months ago

Hyundai Motor Group Chairman, Jung Euisun, draws inspiration from Admiral Yi Sun-sin’s leadership, implementing the 'Turtle Ship Management' approach to enhance organizational culture. Amidst tariff challenges, Hyundai achieved record sales in the U.S. Jung focuses on five future growth sectors: robotics, hydrogen, PBV, UAM, and SDV. His approach highlights site-based leadership and horizontal communication.

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