CreatripTeam

K-Beauty products, once dubbed 'grave of Korean products' in Japan, are now gaining popularity, especially among younger generations like high school girls. Brands such as Anua and Dasique are selling well due to their focus on ingredients and branding strategies. In Japan's competitive market, K-Beauty has maintained a strong foothold, achieving a 32.6% share in the imported cosmetics sector this year. The trend is supported by physical stores in Tokyo's popular districts and strategic collaborations. The fusion of K-Content and beauty brands in areas like Shin-Okubo is attracting young Japanese consumers, showcasing unique Korean designs and packaging.