CreatripTeam

K-Beauty (Korean beauty products) is gaining popularity in Tokyo, with stores like LOFT seeing significant sales increases during K-Beauty exhibitions. Young consumers value the calming and moisturizing ingredients in brands like Anua and Dalba. K-Beauty's presence strengthens in Japan with physical stores and collaborative marketing strategies, achieving a strong foothold with a market share of 32.6% in imported cosmetics. The vibrant designs and unique identities of these brands differentiate them from local products, appealing to Japanese consumers. Stores in areas like Shin-Okubo (Korean town) are bustling with young customers, supported by social media-driven popularity.