CreatripTeam

Sports Seoul, a leading sports media group in South Korea, has signed a Memorandum of Understanding (MOU) with Licensia, a global licensing specialist, to expand brand licensing in the sports and lifestyle sectors. The collaboration aims to leverage Sports Seoul's intellectual property (IP) such as characters, apparel, accessories, and sports-related content, focusing on blending K-Culture elements and Korean sports culture. The partnership targets markets in Southeast Asia and globally. Licensia brings its extensive experience and networks in global brand collaborations to create new cultural values centered on sports. Planned initiatives include developing sports-related characters, merchandise, apparel licensing, global promotions tied to K-Culture, and utilizing IP from the Seoul Music Awards and other events.