CreatripTeam

Fashion commerce platform 'Ablely' reported a significant surge in winter clothing interest due to sudden cold weather, even though it's still fall season. Searches for keywords related to 'winter' have increased, notably for items like 'lightweight padding jackets'. The platform observed a rise in transaction volumes for winter wear like hooded lightweight paddings and fleece tops due to unexpected temperature drops following continuous rain. Ablely notes this trend challenges traditional seasonal shopping patterns by allowing consumers to buy functional and stylish winter clothes at any time.