CreatripTeam

South Korea's fashion industry is experiencing a surge in demand for fall and winter clothing due to the chilly weather following the late Chuseok holidays. Major department stores like Lotte and Shinsaegae recorded significant sales increases, particularly in the fashion section, with outdoor wear like coats and knitwear driving consumer interest. Fashion platforms are capitalizing on this trend with promotions and discounts on winter outerwear and accessories, including massive sales events by leading brands.