CreatripTeam

Moeb, a Korean haircare brand, has announced its 'Decisive Mood' campaign running until November. Since its launch in July 2024, Moeb has sold 530,000 units and quickly became a top seller at Olive Young, a popular Korean health and beauty store. The campaign highlights Moeb's distinctive style, reflected in deep red colors and the star power of Han Ye Seul (a popular Korean actress). Moeb plans to promote the campaign through various means, including large-scale outdoor advertisements in Seoul and participation in the 'Madly Medley' music festival featuring global artists GD (G-Dragon) and Taeyeon. Additionally, Moeb will offer special gift boxes called Max Edition, containing a selection of their products such as the Anucatin shampoo, a popular item known for its romantic scent. Moeb aims to enhance the product experience through collaborations with five-star hotels like Incheon Nest Hotel, offering guests a luxurious experience known as "Horcance" (a blend of hotel and vacation). This campaign seeks to broaden Moeb's presence both domestically and internationally.