CreatripTeam

Gwangjang Market, a historic traditional market in Seoul, is transforming into a trendy hotspot for the younger MZ generation and foreign visitors, thanks to the 'newtro' (new retro) trend. Many K-fashion and beauty brands are opening stores in the market, attracted by its vintage charm and unique local vibe. The market is becoming known as the second 'Seongsu', a popular area for experimental brand experiences. The influx of visitors looking for both shopping and cultural experiences makes Gwangjang Market a crucial touchpoint for these brands.