CreatripTeam

South Korea's renowned underwear company BYC has introduced a new line of dog clothing called 'Garyaas' for the winter season. Partnering with Dog Earth Planet, a shelter for stray dogs, BYC is using shelter dogs as models to promote the new clothing line and encourage dog adoption. The initiative highlights retro-inspired designs using the same quality fabric as human clothes, suitable for both indoor and outdoor wear. BYC has been actively working to promote the adoption of stray animals by offering benefits and selecting shelter dogs as models, resulting in several dog adoptions. Events like pop-up stores and charity markets are also being hosted to support the initiative.