CreatripTeam

The beauty device market in South Korea is booming, attracting investments from both large corporations and startups. The shift from traditional cosmetic products to beauty devices is driven by increasing demand for homecare solutions as an alternative to clinical treatments. In the first nine months of this year, beauty device funding on platforms like Wadiz has surged by 125% compared to last year.

Prominent products like 'Thermasera' and 'Ocula Titanium Cell 4.0' have achieved significant funding success, indicating a robust interest in this sector. The global beauty tech market is also expanding, projected to reach $116.1 billion by 2028. South Korean beauty device company APR, with its brand 'Age-R', has broadened its global presence, capitalizing on advanced technologies like LED and RF (radio frequency).

With a solid foundation set by large companies, startups are now entering the market through crowdfunding, rapidly expanding their presence. The beauty device market is now seen as a core component of K-beauty, promising continued growth and global expansion alongside established cosmetic products.