Home Beauty Devices Soar in Popularity in South Korea
Creatrip Team
5 months ago
In South Korea, home beauty devices are rapidly gaining popularity as people shift from dermatological treatments to home care solutions. Crowdfunding platform Wadiz reported a 125% increase in beauty category fundraising, with beauty devices leading the growth. Major and startup companies are investing heavily as the global beauty tech market is expected to reach $116.1 billion by 2028. Brands like Age-R from APR are making significant inroads overseas, constituting 70% of their revenue. As startups join the market, the beauty devices are becoming an essential part of K-beauty trends.
