CreatripTeam

Korean travel agencies are enhancing theme-based travel packages tailored to customers' hobbies and preferences. These premium packages, known for their 'value for money,' are targeting specific age groups, like Millennials and Gen Z. For instance, Modetour's 'Concept Tour' featuring trips with influencers sees high demand, with prices ranging up to 7 million won ($6,000) but achieving high satisfaction due to shared interests among participants. Similarly, Hanatour's 'Mingling Tour' focuses on bringing people with similar interests together for specialized experiences. The trend signifies intensified competition for unique travel offerings as agencies aim to diversify and attract new clients.