CreatripTeam

South Korean cosmetics are making significant strides in the European market, with exports to five key European countries increasing by 60%. Major brands like Amorepacific's Mamonde and Able C&C's Missha are expanding their presence through partnerships with leading European retailers. Mamonde targets Gen Z in Northern Europe through digital campaigns, while Missha anticipates a 283% revenue growth in Italy. This expansion signifies K-beauty's burgeoning influence backed by strong local marketing strategies.